Our Journey: Since 1991
The maritime world is one of the most complex business environments to navigate. Since our founding in 1991, we have dedicated ourselves to mastering that complexity.
For over three decades, we have watched the industry evolve from ledger books to cloud-based intelligence. We’ve spent that time on the docks and in the back offices, learning the nuances of everything from dry stack management and utility billing to international “port of entry” compliance. Our history is defined by a commitment to building robust, flexible systems that transform how a marina breathes.
Our Mission
To help people and organizations become even more successful in what they are doing. In the maritime industry, success isn’t just about full slips—it’s about seamless operations, informed decision-making, and the freedom to focus on your customers rather than your paperwork. We don’t just provide tools; we provide the competitive edge that allows marina/boatyard/yacht club owners and managers to lead their markets.
The Team Behind Your Success
We believe that software is only as good as the expertise behind it. Our team has evolved from a group of developers to industry consultants with a global perspective.
- Deep Industry Roots: We understand that a marina is a multi-faceted environment — part real estate, part retail, part hospitality, and part service center. We speak your language, whether the topic is Body Corporate management or environmental compliance.
- Beyond Implementation: Many software providers hand over a login and disappear. Our team remains “on deck.” We specialize in helping management move beyond basic data entry to unlock the full strategic potential of their system.
- A Global Perspective: Having worked across different cultures, languages, and geographic requirements—from quiet harbors to bustling ports—our team brings a world of experience to your local operation.
Our Core Values
The principles that have guided us since our beginning are:
- Justice: We believe in fairness and doing right by our partners. To us, justice means providing a product that delivers exactly what was promised and ensuring that every marine business—regardless of size—receives the respect and support they deserve.
- Transparency: No smoke, no mirrors, and no hidden “fees.” We are open about our capabilities, our roadmap, and our pricing. We believe that clear communication is the only way to build a relationship that lasts 35+ years.
- Meritocracy: We are a company where the best ideas win. This applies to our internal team and our software development. We don’t settle for “how it’s always been done”; we prioritize innovation and features based on their actual value to your bottom line.
Why Choose Us?
Because “good enough” software eventually sinks the ship.
Most marina software companies want to sell you a digital filing cabinet. We want to give you a command center. Here is why we’re the partner you’ve been looking for:
1. We’ve Survived Every Tide
We started in 1991. We’ve seen hardware come and go, the birth of the cloud, and the shift to mobile. We offer the stability of a legacy company with the hungry, adaptive mindset of a startup. You aren’t betting your business on a “disruptor” that might not be here in two years.
2. We Speak “Dock,” Not Just “Code”
A software developer might not understand the headache of dry stack turn-over or the nightmare of Body Corporate billing. We do. Our system is built to wrap around the messy, real-world complexities of maritime life—not the other way around.
3. The “Junior Staff” Proofing
We know that in the heat of the season, it’s often your newest, least-trained staff member operating the system. We’ve designed our interface to be intuitive enough for a seasonal hire to use, but powerful enough for a veteran manager to extract deep-dive intelligence.
4. We’re Your Unfair Advantage
While your competitors are juggling three different spreadsheets and an old POS system, you’ll be looking at a single dashboard. We don’t just automate your tasks; we give you the “Business Intelligence” to see opportunities for revenue (like utility leakage or slip optimization) that others miss.
5. Consulting is in Our DNA
Our consultancy services ensure your team isn’t just using 10% of the software’s power—we help you dive into the full 100% to ensure your organization becomes even more successful.
Your success is our history. Let’s build your future.